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Mifland: Pop-Up Shop Retail Experience
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Ai-Design Integratioon
Role:
Brand Strategist, Spatial Designer, Experiential Designer, Merchandise Designer
Mifland sought a retail pop-up experience that embodied its distinctive craftsmanship and storytelling while seamlessly integrating modern innovation. The challenge was to create a visually striking, immersive space that showcased the brand’s identity, highlighted its product craftsmanship, and provided a cohesive, curated shopping experience.
Understanding Mifland’s unique blend of heritage and modernity was crucial in conceptualizing a retail space that reflected its brand DNA. Research included:
Studying Mifland’s past retail experiences and architectural influences.
Exploring AI-generated design workflows to enhance ideation speed and precision.
Analyzing customer behavior in retail pop-ups to optimize product placement and merchandising.
